Compass Sales Calculators

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Build the estimate

Pick the client's industry and monthly budget to generate a defensible, benchmark-based lead estimate.

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Estimated results

Based on 2026 Google & Microsoft Ads benchmark data (WordStream/LocaliQ, 13,474 campaigns, Apr 2025–Mar 2026).

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Estimated leads
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Estimated clicks
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Avg. cost / lead
Average cost per click (industry)--
Average conversion rate (industry)--
Average cost per lead (industry)--
Total budget used for estimate--
How reps should use this: these are industry medians, not guarantees. Actual performance depends on account setup, competition, geography, ad quality, and landing page conversion. Use this to set realistic expectations in a first conversation, not as a written promise.
Data source: WordStream/LocaliQ 2026 Google Ads Benchmarks Report (13,000+ US campaigns, Apr 2025–Mar 2026, published/updated June 2026) · Figures last verified current as of July 23, 2026 · Industry averages, not live account data
Build the package
$500$50,000
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1%100%
1100
1x20x
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Monthly investment
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Annual investment
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Sales/mo to break even
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Payback period
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12-month net return
Leads needed for target return
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Leads for 5x return
Monthly total$0
Pricing reflects current published rates. All returns are calculated on gross profit (sale value × gross margin), not raw revenue. Figures are estimates for discussion purposes and not a guarantee of results.